Color Masterbatch Market : Expansion is the most Popular Strategy Adopted by the Key Players of the Global Market

Expansions and new product launches are the key strategies adopted by the leading players of the global color masterbatch market

The market size for color masterbatch was USD 3.46 billion in 2015 and is projected to reach USD 4.75 billion by 2021, registering a CAGR of 5.6% between 2016 and 2021. Expansions, new product launches, mergers & acquisitions, and collaboration are the strategies adopted by the key players to strengthen their foothold in the global color masterbatch market. The maximum number of strategic developments undertaken between 2012 and 2016 took place in Asia-Pacific, followed by Europe and North America.

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The key players operating in the global colormasterbatch market are A. Schulman, Inc. (U.S.), Clariant AG (Switzerland), Polyone Corporation (U.S.), Plastiblends India Ltd. (India), and Plastika Kritis S.A. (Greece), Ampacet Corporation (U.S.), Dow Corning Corporation (U.S.), O'Neil Color & Compounding (U.S.), Penn Color, Inc. (U.S.), Polyplast Müller GmbH (Germany), RTP Company (U.S.), Tosaf Group (Israel), and others. 

Clariant AG (Switzerland) is one of the leading color masterbatch manufacturers, globally. The company has been focusing on expansion activities to maintain its leading position in the market. For instance, in February 2016, Clariant AG (Switzerland) planned to invest USD 54 million to expand the production capacity of color and additive masterbatches in Europe, Asia-Pacific, and North America. The expansion helped the company to cater to the demand of high temperature plastics and masterbatches.

In April 2016, A. Schulman, Inc. (U.S.) expanded its color masterbatch plant in Jiangsu, China. The new plant helped the company in producing color additives and tap the Chinese and neighboring markets. The company also increased the production capacity of PET masterbatch compounding in Belgium, in April 2015. It helped the company strengthen its position in the food packaging and Bo-PET film industries in Europe.

The growth of the color masterbatch market is primarily triggered by the rising demand from the packaging segment. Stringent government regulations for the use of environmental polluting products are estimated to hamper the growth of the color masterbatch market. An opportunity for the growth of this market is the use of innovative technology to reduce environmental issues.

The rapid growth of the packaging industry in Asia-Pacific is expected to drive the color masterbatch market

The global market size of color masterbatch was USD 3.46 billion in 2015 and is projected to reach USD 4.75 billion by 2021, registering a CAGR of 5.6% between 2016 and 2021. The market is segmented on the basis of type, carrier resin, end-use industry, and region. The increasing use of plastics in Asia-Pacific and South America is driving the market for color masterbatch. 

Standard color is the leading segment of the color masterbatch market in 2015. They are used in a wide range of applications due to its mechanical, heat resistance, and weather resistance properties. Some of the applications of standard color masterbatch are packaging sheets & films, plastic bottles & containers, and cables & wire. In addition, technology advancements in the color masterbatch market have aided in developing a wide range of colors and improving the efficiency of end-use products. In 2013, RTP Company produced a long cut masterbatch by combining additive masterbatch and long fiber thermoplastic composites. The new technology strengthened the long fiber product line of the company.

Polystyrene (PS) carrier resin is the fastest-growing segment of the color masterbatch market during 2016 and 202. PS is a synthetic polymer that softens on heating and can be easily converted into films and sheets. PS carrier resins are safe, durable, and less expensive for use in color masterbatch.   

Packaging and automotive are the fastest-growing segments of the color masterbatch market because of increasing demand for packaged food and designing innovation in automotive. In addition, the growing importance of color for branding and marketing of products is boosting the growth of the color masterbatch market. Packaging is widely used for industrial and household purposes. In automotive, implementation of stringent regulations on vehicular emissions in developed nations has encouraged automobile manufacturers to focus on weight reduction of vehicles.

Asia-Pacific is the fastest-growing market of color masterbatch during 2016 and 2021. The growing packaging industry coupled with the increased demand from the retail industry drives the market of color masterbatch in the region. End-use industries are witnessing a high growth in developing nations such as India, Indonesia, and Brazil due to growing economies.

Some of the key players operating in the global color masterbatch market are A. Schulman, Inc. (U.S.), Clariant AG (Switzerland), Polyone Corporation (U.S.), Plastiblends India Ltd. (India), and Plastika Kritis S.A. (Greece), and others. Most of the companies have adopted expansions and new product launches as their development strategies to sustain in the market.

Stand-up Pouches Market Industry Leaders & New Revenue Pockets

Stand-up Pouches Market Industry Leaders :

Stand-up pouches are used for shelf life enhancement, aesthetic appeal, and protected transportation of products. The innovative structure of stand-up pouches offers longer shelf life and keeps the product protected from oxygen, odor, moisture, bacteria, and UV light. The stand-uppouches market is estimated at USD 20.1 billion in 2018 and is projected to reach USD 28.9 billion by 2023, at a CAGR of 7.5%. The rising demand for packaged food & beverages is projected to drive the growth of the stand-up pouches market.

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The stand-up pouches market is led by major players such as Amcor (Australia), Mondi (Austria), Berry Global Group (US), Smurfit Kappa (Ireland), and Bemis (US). These players have adopted numerous growth strategies to increase their market share, enhance their product portfolio, and expand their market share. Acquisitions, expansions, investments, new product launches, and partnerships are some of the major strategies adopted by leading players operating in the stand-up pouches market. The years 2017 and 2018 experienced a large number of acquisitions by top players in the market.

Acquisitions accounted for the largest share of all strategic developments in the stand-up pouches market during 2014–2018. Companies such as Amcor (Australia), Berry Global Group (US), Mondi (Austria), Sealed Air (US), Smurfit Kappa (Ireland), Coveris (UK), ProAmpac (US), Huhtamaki (Finland), and Sonoco (US) adopted this strategy to strengthen their product portfolios, expand their geographic reach, and enhance growth prospects in the stand-up pouches market.

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Amcor (Australia) is a leading stand-up pouches manufacturer. Strong global presence and adoption of growth strategies such as acquisitions and new product launches have ensured its leading position in the market. In recent years, the company launched metal-free packaging and ultra-high barrier packaging for spouted pouches, stand-up pouches, flow packs, sachets packaging, and bags. The acquisitions of Nampak Flexibles, Zhongshan Tiancai Packaging Company, Packaging India Private Limited, Deluxe Packages, and Hebei Qite Packing Co. Ltd have further strengthened its market presence and product portfolio. In August 2018, Amcor and Bemis Company (US) had approved an agreement, under which Amcor would acquire Bemis Company in an all-stock combination. This strategic initiative is projected to create a global leader in consumer packaging with a comprehensive global footprint.

Mondi (Austria) is an integrated paper and packaging group and offers a diversified range of stand-up pouches, which includes spouted pouch, shaped pouch, retort pouch, and zipper pouch. It mainly serves the packaging needs of the food & beverage industry through its extensive stand-up pouches product portfolio. Its recent acquisitions of Excelsior Technologies Limited, Uralplastic, Kalenobel, and KSP, Co., extensive product portfolio and global operations contribute to its second position in the stand-up pouches market. In September 2017, Mondi developed a new 3D varnish with haptic effects for enhancing the shelf appeal of flexible packaging materials. This new finish provides opportunities to brand owners to differentiate their products at the point of sale.

The major market players have adopted diversified strategies for expansion in developed and emerging countries. The Asia Pacific region dominated the stand-up pouches market in 2017. This is attributed to the rise in demand for packaged food & beverages, changing lifestyles, the rise in disposable income, and an increase in the working population.

Stand-up Pouches Market Industry New Revenue Pockets :
 
A stand-up pouch is a pleated pouch, in which a separate die-cut piece is sealed into the bottom of a pouch, which helps it stand up without support. Stand-up pouches are easy to use, lightweight, cost-effective, and portable. They have features such as zipper re-closures, spouts, slider closures, release valves, and longer shelf life. In addition, they have excellent barrier properties and are widely used in the packaging of food, beverages, cosmetics, agrochemicals, and oil & lubricants. MarketsandMarkets projects that the stand-up pouches market is projected to grow from USD 20.1 billion in 2018 to USD 28.9 billion by 2023, at a CAGR of 7.5% during the forecast period.

Based on type, the aseptic segment is projected to grow at the highest CAGR from 2018 to 2023. The growth of this segment can be attributed to the demand for products with a longer shelf life and their increasing usage in ready-to-drink beverages. Aseptic packaging helps maintain the nutritional vitamins, texture, color, taste, and aroma of the contents and keeps the food fresh, flavorful, and safe for a minimum of six months without preservatives or refrigeration.

Based on application, the food & beverages segment in the standup pouches market is projected to grow at the highest CAGR from 2018 to 2023. This growth can be attributed to key factors such as changes in lifestyle, growing demand for compact & lightweight packaging, increase in disposable incomes, and a rise in the middle-class population. The growth in the usage of stand-up pouches in alcohol packaging further drives the food & beverages segment in the Stand-up Pouches Market.

In terms of geographic coverage, the stand-up pouches market is segmented into five regions, namely, North America, Asia Pacific, Europe, the Middle East & Africa, and South America. The Asia Pacific accounted for the largest share in 2017 and is projected to record the highest growth rate during the forecast period, in terms of both value and volume. Increasing applications of stand-up pouches in the food & beverage, healthcare, and cosmetics & toiletries industries are projected to drive the stand-up pouches market in Asia Pacific. Furthermore, the rising consumption of packaged products, rapid urbanization, and increasing disposable incomes in the emerging economies of China and India drives the growth in the Asia Pacific stand-up pouches market.

The rise in disposable incomes in developing economies and an increase in the global population are creating new opportunities for packaged food and beverages. The rise in demand for packaged food & beverage backed by changing lifestyles and an increase in the number of dual-income families result in the growing trend of convenience food. These factors are leading to a shift in consumer preferences toward ready-to-eat/frozen food. This, in turn, is projected to create growth opportunities for stand-up pouches in the coming years.

Kraft Paper Market Industry Leaders & New Revenue Pockets

Kraft Paper Market Industry Leaders :

The kraft paper market is projected to grow from USD 15.6 billion in 2019 to USD 18.7 billion by 2025, recording a CAGR of 3.0% during the forecast period. The rising demand for kraft papers in various end-use industries such as food & beverages, pharmaceuticals, and building & construction is projected to drive the growth of the kraft paper market across the globe during the forecast period. 

 

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Mondi  (Austria), Segezha group (Russia), Klabin(Brazil), Billerudkorsnas (Sweden), Stora Enso (Finland), Daio Paper constrution (Japan), Nordic Paper (Sweden), Glatfelter(US), and Gascogne Papier (Austria) are the key players operating in the kraft paper market. These players have adopted numerous growth strategies such as expansions, investments, divestments, new product developments, acquisitions, partnerships, agreements, and joint ventures to increase their market shares and enhance their product portfolios.

The strategies of expansions, investments, and divestments together accounted for the largest share of all strategic developments that took place in the kraft paper market between January 2017 and November 2018. Companies such as Mondi (Austria), Segezha group (Russia), Klabin (Brazil), Billerudkorsnas (Sweden), Stora Enso (Finland), Daio Paper Construction (Japan), Nordic Paper (Sweden), Glatfelter (US), and Gascogne Papier (Austria) are the key players operating in the kraft paper market that adopted these strategies to strengthen their product portfolios, expand their market presence, and enhance their growth prospects in the kraft papers market.

MONDI (Austria), is one of the key players in the kraft paper market. It operates throughout the value chain–from wood to pulp production, which includes raw materials, such as wood yard, pulping process, and the chemical cycle of a pulp mill. It offers products and services through business segments, namely Specialty kraft paper and Sack kraft paper. The company has a wide range of grades such as unbleached kraft paper, bleached kraft paper, white paper, and pulp. In September 2018, Mondi launched a specialty kraft paper grade, advantage formable brown, which is used in various food packaging applications, such as packing fish and meat, with symmetrical stretch, which is a unique feature of this product.  It is multilayered and thermoformable, due to which it witnesses a high demand in packaging solutions.

Segezha Group is a Russian forest industry holding company, which focuses on offering wood, paper, and pulp products, as well as forestry operations. It offers a wide range of sack paper & paper packaging products to customers. The sack papers offered by the company is made of virgin fiber and can resist up to 250°С heat exposure. Further, it has nine paper sack and packaging mills and two pulp & paper mills. The company is a key producer of unbleached sack papers and paper sacks in the Russian and European markets and has its sales operations in over 100 countries. Its assets are located in around 12 countries across regions. It has its offices and production units in 11 countries across the globe. The company offers a wide range of kraft paper products under its business segments, Paper sack bags and Sack paper.

Kraft Paper Market Industry New Revenue Pockets :

The kraft paper market is projected to grow from USD 15.6 billion in 2019 to USD 18.7 billion by 2025, recording a CAGR of 3.0% during the forecast period. The rise in demand for kraft papers from various end-use industries, such as food & beverages, building and construction, cosmetics & personal care automotive, and consumer durables, is driving the growth of the kraft paper market across the globe. In addition, factors such as rapid urbanization across the globe and the recyclability of kraft papers are also projected to contribute to the growth of the kraft paper market during the forecast period.

Kraft paper is also known as brown paper or wrapping paper, which is made from various raw materials, including bagasse, groundwood, straw, waste paper, and waste carton boxes in different combinations to produce sustainable, strong, flexible, and lightweight kraft paper. 'Kraft' means strength and kraft papers have high strength, which is why it is referred to as kraft papers. It is typically used for wrapping heavy bundles due to its high strength. After corrugation, it is used in many types of packing and accepted as an important packaging material in many end-use industries. Quality kraft papers are made by the 'Kraft' chemical process, also known as sulfate process. They are normally sized with sizing agents & additives and not bleached. Hence, they retain a natural brown color. Kraft papers are primarily used in wrapping paper bags and linter corrugated sheets.

Kraft paper comes in various grades, such as bleached and unbleached, are considered for the scope of the study. On the basis of packaging form, the market is segmented into wraps, pouches, envelops, grocery bags, industrial bags, and corrugated boxes. Kraft paper is used in various applications, including food packaging, healthcare products, agriculture products, construction material packaging, chemicals, and electronics, consumer goods, and automotive.

Based on packaging form, the corrugated boxes segment in the kraft paper market is projected to grow at the highest CAGR during the forecast period, in terms of value, followed by the grocery bags and industrial bags segments. The growth of the corrugated boxes segment in the market is attributed to the increasing use of recyclable packaging products. Due to its low cost, versatility, and easy availability, plastic packaging is used in numerous industries such as food & beverages, pharmaceuticals, and building and construction. Durability, safety, hygiene, and lightweight features of plastic packages have further contributed to its popularity among consumers.

Based on grade, the unbleached segment is projected to dominate the kraft paper market from 2019 to 2025, in terms of value and volume. Unbleached kraft paper is made from the pulping process using the wood pulp, which gives it a natural brown color. Unlike bleached kraft paper, this kraft paper does not undergo any chemical processes and offers sustainable and recyclable properties. The unbleached kraft paper is available in three grades, including machine glazed, smooth finished, and machine finished. It is widely used by various end-user industries, such as healthcare, laminates & coating, and retail bags & carriers, as it is cost-effective and a sustainable solution for packaging.

The kraft paper market is studied for five regions, namely, North America, Asia Pacific, Europe, the Middle East & Africa, and South America. In terms of value, the Asia Pacific region is projected to lead the kraft paper market during the forecast period. The market in the Asia Pacific region is projected to grow at the highest CAGR from 2019 to 2025, in terms of value. The increasing demand for sustainable packaging solutions and a strong industrial base in the Asia Pacific region are factors that are projected to drive the growth of the kraft paper market in the region. Key factors such as ongoing industrialization, rising disposable income of the middle-class population, preference for multi-use packaging solutions, and low packaging waste are factors that are projected to drive the growth of the Asia Pacific kraft paper market during the forecast period.

Trash Bags Market Industry Leaders & New Revenue Pockets - 2024

The trash bags market is projected to grow from USD 9.5 billion in 2019 to USD 12.1 billion by 2024 at a Compound Annual Growth Rate (CAGR) of 4.9% during the forecast period. Trash bags are disposable bags used for the collection, handling, and disposal of trash. They were invented by a Canadian inventor, Harry Wasylyk, along with Larry Hansen in 1950 for commercial use. Garbage bags are commonly manufactured using thermoplastics, such as Low Density Polyethylene (LDPE) and High Density Polyethylene (HDPE). LDPE trash bags are thick, flexible, and highly resistant to puncturing and tearing, making them ideal for use in the kitchen and in outdoor trash cans, while HDPE trash bags undergo a different manufacturing process as compared with LDPE trash bags, making them thinner and less puncture resistant, ideal for use in offices and restrooms.

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Key players such as Berry Global Inc., (US), The Clorox Company, (US), Novolex, (US), Reynolds Consumer Products, (US), Inteplast Group, Ltd., (US), Poly-America, L.P., (US), International Plastics, Inc., (US), Four Star Plastics, (US), Cosmoplast Industrial Company (L.L.C.) (UAE), NOVPLASTA, s.r.o., (Slovakia), have adopted acquisitions, expansions, and new product launches as their strategies. In August 2018, Berry Global Inc. acquired Laddawn, Inc. (US) for a preliminary cost of USD 242 million. The acquired business operates in the Engineered Materials segment of Berry Global Inc. The acquisition enabled the company in strengthening its position in the custom-made trash bags market.

In December 2017, Novolex acquired certain assets and business operations of Shields Bag and Printing Co. (US), a manufacturer of custom engineered flexible packaging products. The acquisition aided Novolex in strengthening its position in the institutional and industrial segments. In September 2015, Novolex expanded its footprint in Florence (Kentucky). This expansion includes multiple facilities in Florence, including USD 4 million for its headquarters. With this expansion, the company strengthened its presence in the North American market and created 173 new jobs at the facility.

In June 2016, Hefty, a subsidiary of Reynolds Consumer Products, launched its new Ultra Strong trash bags. These new trash bags are powered by Arm & Hammer odor control and are offered in a variety of scents. The new line of trash bags also includes improved strength and break-resistant drawstrings. With this development, the company diversified its product portfolio further.

The trash bags market is projected to grow from USD 9.5 billion in 2019 to USD 12.1 billion by 2024 at a Compound Annual Growth Rate (CAGR) of 4.9% during the forecast period. The trash bags market comprises various small and large-scale manufacturers and is estimated to be dominated by the Asia Pacific region in terms of volume in 2019. The Asia Pacific region is home to some of the largest Municipal Solid Waste (MSW) generating countries in the world, such as China, Malaysia, Singapore, and Japan. There is a growing demand for trash bags in the Asia Pacific due to rapid urbanization and economic development, which has led to an increase in the generation of MSW in the region. With increasing government emphasis on cleaner cities, the consumption of trash bags is expected to remain high in this region. Unlike the western world, stringent regulations for the proper disposal of household waste have not been implemented in many emerging countries in this region. As government regulations play a critical role in this market, there is significant potential for the growth of the consumption of trash bags in this region. 

Key factors driving the global trash bags market include high demand from the retail and institutional segments. The retail segment is witnessing rapid growth due to increasing urbanization and the improving economic condition of emerging countries. Rapid urbanization has led to the addition of new trash bag consumers from the household sector. Urban areas are the key waste generating zones and are thus mandated by their respective governments for appropriate waste disposal.

Over the past decade, the market for trash bags has grown steadily and is expected to show similar trends in the coming years. Government policies across the globe aim at minimizing waste generation and increasing recycling to achieve sustainable waste management. These policies attempt to implement efficient as well as effective methods to collect waste generated in industries, households, and institutions.

On the basis of type, the star sealed segment is estimated to account for the largest market share in the global trash bags market in 2019, which is projected to grow at a higher CAGR during the forecast period. Star sealed trash bags, also known as X-seal bags, are the most commonly used durable bags exhibiting high leak and puncture resistance. These bags are created by folding the bottoms of bags multiple times before heat-sealing. Star sealed trash bags provide salient features, such as unsurpassed strength, large bearing weight capacity, and stretch ability. Star sealed trash bags are generally fabricated using High Density Polyethylene (HDPE), Linear Low Density Polyethylene (LLDPE), or Low Density Polyethylene (LDPE) material. High Density Polyethylene-based trash bags have superior film strength and exceptional moisture & vapor barrier properties, which not only help in eliminating leaks but also odors of any kind. The high wear & tear resistance of LDPE-based bags make these the preferred choice in daily cleaning.

The retail segment is projected to be the largest segment of the trash bags market, by end use leads in the overall consumption of trash bags across the globe. This segment is estimated to account for the largest share of the global trash bags market in terms of value in 2019 and is projected to grow at the highest CAGR during the forecast period. Growth of the retail segment is attributed to the increasing urban population and stringent regulations for handling waste for households, which are the key drivers of the market.

Europe, Asia Pacific, and North America are major regional markets for trash bags. The adoption of trash bags is high in developed markets as compared to emerging markets. This can be attributed to the high disposable incomes in developed economies, leading to high standards of living. In developed markets, such as the US, trash bags are considered more of a commodity than a luxury. Rapid urbanization in emerging markets has led to a substantial increase in the adoption of trash bags. Continued developments in these regions, coupled with increasing disposable incomes, are expected to further boost the consumption of trash bags in this geography.  

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